Millennial moms do not allow
traditional ways of life to get in the way of their decision-making - at least
not to the degree the baby boomer generation before them did. The millennial
mom does not conform when it comes to raising her children if a custom
conflicts with her personal values. And to top it off, they are tech savvy and
attached to mobile devices to simplify their lives and care for their families.
The key to tapping into this
demographic is reaching them on an individual level.Do you want to learn more? Visit www.SeedMarketingAgency.com. Become that brand that
understands her and listens to what she wants, and her loyalty will handsomely
reward your business.
There is something exceptional
about this generation of mothers. They branch into such a large number of
sub-categories, it's tough to peg them and determine their buying triggers. For
marketers who plan to target this demographic, you must make sure your
messaging is aligned with her mindset. No boilerplate, blanket approaches
permitted.
The following recent research
findings will help you understand who the millennial mom is:
1. Working Millennial mothers
have large purchase power.
2. They are 18% more likely to
agree that brand name is the best indication of quality.
3. Corporate-working moms are
more interested in fitness compared to stay-at-home Millennial Moms.
4. She is 9.1 times more likely
to research eye makeup.
5. They are 11 percent more
interested in do-it-yourself concepts as compared to those who do not have
children.
6. 40 percent of millennial moms
(ages 18 to 34) created a social media account for their child before the
child's first birthday.
7. She is highly connected - each
having an average of 3.4 social network accounts.
8. They are 25% more likely than
average to agree that they are always one of the first to try new products or
services.
9. She tends to 'like' products
on social media at least 10.4 times per month.
10. They are more likely to be
interested in comfort foods that reflect their regional heritage.
11. They are 18% more likely than
the average mother to identify as a "spender" rather than a
"saver."
12. At a purchase-level,
millennials are more interested in investing in lifestyles. They enjoy products
that promote socially-conscious living, convenience and overall health when
they enter motherhood.
13. They have large spending
potential in the beauty, fitness and health sectors.
14. 42% of millennial moms
surveyed said they feel that marketing is not geared toward women like them.
15. They spend 17.4 hours per
week on their social media sites - almost four hours more than the average mom.
16. They are sharers.
17. 74% of millennial moms
surveyed said people in their networks regularly seek their opinions on
purchasing decisions.
In a nutshell, millennial moms
are often misjudged by marketers and business owners. Take the time to
carefully explore this demographic so you can gain a more thorough
understanding of them and maximize your marketing campaigns.
