Student Marketing

Marketing to millennials - Explained

Sites that still have old, dated designs, pixilated images, spontaneous music - also when a site does not have enough information, and/or when the site is difficult to navigate. These things drive me CRAZY, but I'm always amazed at how many are out there. These businesses are shooting themselves in the foot by having these old or unprofessional websites representing who they are to a consumer group they want to impress. When I sat down with Morgan First [Marketing and Community Director for 'The Second Glass' wine magazine and website], the state of many winery websites is one of the first things we ended up discussing. Morgan relies on these sites for information on upcoming articles and/or tastings. She wants to get her information quickly and easily and does not want to be bogged down with poor navigation, out-dated text, and slow loading graphics.

Where you are! If you're based in the Willamette Valley, Oregon, I want to know it. After that, I want your branding to make me excited about your wine! For anyone who doesn't understand what branding is, it's your identity and point of view (POV) that you show the world - this is what makes you stand out. For example, Red Cap Vineyard's POV centers around the young family that owns and works the vines in their Howell Mountain vineyard. They back this 'branding' up with pictures showing the family actually working in the vineyards and in their text with such headings as "Is Daddy Out Kissing the Grapes Again?" After the home page, I go right to the wines section and look at the prices. If you're charging a lot of money for your wines, then you better have an impressive website.

I would go back for more information, to buy wine (especially if there was a sale or the shipping was free) and maybe to check out their blog and see new pictures ? but I would only do this if I knew the blog and gallery were updated regularly.

Very fast. This is true for most Millennials and if they don't have a fast Internet connection at home, then they would definitely have one at work.

Not often. I never blindly search for wines on the Internet. I have to have heard of a specific region, wine or winery before I will go searching for them on the Internet.