Tuesday, July 17, 2018

Marketing to millennials - Info


Millennial moms do not allow traditional ways of life to get in the way of their decision-making - at least not to the degree the baby boomer generation before them did. The millennial mom does not conform when it comes to raising her children if a custom conflicts with her personal values. And to top it off, they are tech savvy and attached to mobile devices to simplify their lives and care for their families.

The key to tapping into this demographic is reaching them on an individual level.Do you want to learn more? Visit www.SeedMarketingAgency.com. Become that brand that understands her and listens to what she wants, and her loyalty will handsomely reward your business.

There is something exceptional about this generation of mothers. They branch into such a large number of sub-categories, it's tough to peg them and determine their buying triggers. For marketers who plan to target this demographic, you must make sure your messaging is aligned with her mindset. No boilerplate, blanket approaches permitted.


The following recent research findings will help you understand who the millennial mom is:

1. Working Millennial mothers have large purchase power.

2. They are 18% more likely to agree that brand name is the best indication of quality.

3. Corporate-working moms are more interested in fitness compared to stay-at-home Millennial Moms.

4. She is 9.1 times more likely to research eye makeup.

5. They are 11 percent more interested in do-it-yourself concepts as compared to those who do not have children.

6. 40 percent of millennial moms (ages 18 to 34) created a social media account for their child before the child's first birthday.

7. She is highly connected - each having an average of 3.4 social network accounts.

8. They are 25% more likely than average to agree that they are always one of the first to try new products or services.

9. She tends to 'like' products on social media at least 10.4 times per month.

10. They are more likely to be interested in comfort foods that reflect their regional heritage.

11. They are 18% more likely than the average mother to identify as a "spender" rather than a "saver."

12. At a purchase-level, millennials are more interested in investing in lifestyles. They enjoy products that promote socially-conscious living, convenience and overall health when they enter motherhood.

13. They have large spending potential in the beauty, fitness and health sectors.

14. 42% of millennial moms surveyed said they feel that marketing is not geared toward women like them.

15. They spend 17.4 hours per week on their social media sites - almost four hours more than the average mom.

16. They are sharers.

17. 74% of millennial moms surveyed said people in their networks regularly seek their opinions on purchasing decisions.

In a nutshell, millennial moms are often misjudged by marketers and business owners. Take the time to carefully explore this demographic so you can gain a more thorough understanding of them and maximize your marketing campaigns.